What is a marketing audit, and what should it include?
The quick answer. A marketing audit is a structured review of how your business shows up to customers. It shows what's working, where the gaps are and what to do first. A good audit covers your positioning, your customer journey from discovery to conversion, your content and clear recommendations. It's the best place to start if you're not sure what your marketing needs.
What does a marketing audit include?
A full marketing audit looks at how a customer finds you, chooses you and feels afterwards. It should cover:
Positioning. Is it clear who you're for and why you're the right choice?
The customer journey. From discovery to conversion, where are the gaps and what's missing?
Content review. Is your content doing its job at each step?
Recommendations. What to optimise, and in what order.
What is the customer journey, and why does it matter?
The customer journey is every step a person takes from first hearing about you to buying, and afterwards. To buy, a customer needs to understand why you're the right choice, feel reassured that it's for people like them, and be sure enough to convert. Afterwards, they need to feel they made the right choice. If any of those steps is missing, you lose people. An audit shows you where.
How does a marketing audit work?
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A conversation. We talk about your business, your customers and your goals.
Access. You share your channels, website and anything you already have.
The review. I look at your positioning, journey and content.
The report. You get a written report with clear recommendations.
A call. We talk it through, and I answer your questions.
What will I get?
You'll get a full analysis of your positioning, the customer journey and your content, with recommendations for how to improve. It takes about 7-10 working days.
How much does a marketing audit cost?
My full marketing audit starts from £899, and a social audit from £349. The price depends on the size of your business and what's involved. For comparison, one UK firm sells an independent marketing audit at £1,280.
When does a business need a marketing audit?
If you've been meaning to look at your marketing properly, consider this your sign to! Signs include:
You're posting but not seeing results
You're not sure who you're targeting
You're about to spend more on marketing or hire someone
You're launching something new
What is the difference between a marketing audit and a social media audit?
A marketing audit looks at everything, including positioning, journey and content. A social audit looks only at your social channels, including content, engagement, tone and audience. If you're not sure, start with the full audit.
Frequently asked questions
What is a marketing audit?
A marketing audit is a review of how your business reaches and converts customers. It shows what's working, where the gaps are and what to do first.
How long does a marketing audit take?
It depends on the size of the business, but most take 7-10 working days from the first conversation to the final report.
What do I get at the end?
A written report on your positioning, customer journey and content, with recommendations for what to do first, and a call to talk it through.
Do I need an audit before working with a marketer?
No, but it's a low-risk place to start, and it shows what's worth spending on.
Ready to talk? Email bystudiorose@gmail.com or use the contact form to book your audit.
